IgniteIt: Spotlight on California

IgniteIt: Spotlight on California is a targeted, one-day event focused on the California cannabis market. It provides a platform for entrepreneurs, investors, and professionals to connect, learn, and grow their businesses. The event emphasizes strategic networking, high-impact education, and insider insights into the evolving cannabis industry, particularly in light of federal rescheduling.

Who Should Attend

The event is designed for a C-Suite audience, including dispensary owners and buyers, cannabis brand executives, regulatory and operations experts, and investors and financial institutions. It is ideal for anyone looking to forge lasting business connections and gain an actionable roadmap for growth in the California cannabis market.

What to Expect

Attendees can expect a full day of high-impact educational sessions, strategic networking opportunities, and discussions on the latest market trends and regulatory changes. The event features panels with leading industry professionals, breakout rooms for focused discussions, and opportunities to connect with key players in the California cannabis scene.

History

IgniteIt was formerly known as Benzinga Cannabis. After a decade under the Benzinga brand, IgniteIt launched in the fall of 2025 with three sold-out events. The California Market Spotlight has been a recurring event, with previous editions held in Anaheim and other locations in Southern California.